Big data, thick data and wide data driving digital transformation
17 Oct 2019
Skills & Training
Talk about digital transformation has become commonplace in the AEC industry but it is still difficult to turn a digital strategy into a set of effective actions that really move the dial. In Mott MacDonald, we have had many successes and challenges on our digital transformation journey. This talk will introduce a broad spectrum of examples of projects and initiatives adopted on our journey through our digital transformation. The talk will focus on how big data, thick data and wide data all stimulate and reinforce the momentum needed for an AEC organisation to transform themselves and how Mott MacDonald used these types of data to shape and then pivot our approach. The examples presented have resulted in transformational change and incremental change to how we deliver better for our clients. In some cases, small nudges have resulted in big changes and in others a big effort has resulted in little change.