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Building better business conversations with major accounts

16 Oct 2019
Transformation Hub
Business Transformation
Over the years many construction clients have told us the same thing: we struggle to move away from a transactional relationship with our key accounts. We end up simply bidding for projects, competing on price, gaming the scoring and struggling to differentiate. This presentation looks at how you can change that so that you transform your key customer relationships. It focuses on how firms can engage their major accounts differently, so that they are seen as true partners, trusted and consulted as part of a deeper relationship, and with a clear positioning that differentiates them from other contractors. This enables your team to co-create a narrative of the future with clients, bringing distinctive expertise into the mix and demonstrating integrity and good intent at every contact.
Speakers
Stuart Maister, Chief Storyteller - Strategic Narrative

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