From Captive Cult to Culture Change
17 Oct 2019
You might wonder what the adoption of digital technologies and the advances in gender parity have in common? They are both underrepresented minorities in construction – a situation which has stifled our industry to modernise and improve. Interestingly, progress in both domains is held back by the same mindset traditionally common to most construction professionals. In this session, Thomas and Cristina will dissect this prevailing mindset in detail. They will explore conversational strategies which should be deployed when shifting some of the burden of educating digital and gender transformation away from BIM experts or PARITY advocates, and on to people who might be considered digital construction companions or gender parity allies in the shared struggle to modernise architecture, engineering and construction. Both speakers will argue that technology evangelists are perfectly placed to advance conversations about gender parity – and vice versa – because both groups have vested interests and personal stakes in supporting the transition from captive cults to culture change in construction.