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MAKEATHONS. A multiple company innovation format to generate BE innovations

16 Oct 2019
Transformation Hub
Business Transformation
Building functional prototypes within five days that solve real business challenges for the complex built environment value chain? Impossible? No - we can! The Munich based UnternehmerTUM, which is a leading entrepreneurship hub in Europe, applies its innovative MAKEATHON format to foster cross company cooperation in the construction, real estate and infrastructure industry. MAKEATHONS, which are an important element of UnternehmerTUM’s BE5 innovation and digitization platform, combines design thinking, agile product development, rapid prototyping and lean start-up methods in order to tackle impactful challenges of industry partners like Knauf, Hilti, PERI or Schüco. Mixed teams with employees of established companies and smart talents (students and young professionals) creates promising solutions for concrete user and market needs in the shortest possible time. Based on a MAKEATHON around track and trace solutions for construction sides it will be presented why this innovation format is a perfect instrument and blueprint for fostering an open, agile and collaborative mindset in established companies as well as initiate multi company co-innovation projects.
Speakers
Manuel Goetzendoerfer, Managing Director BE5 - UnternehmerTUM GmbH

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