Mark Farmer - The Role of Innovation, Technology & People In Assuring Better Quality Outcomes
Mark will give an industry wide overview of the increasing symptoms of failure and the new drivers for change which our industry has to finally wake up to. Whether its increasing consumerism or the prospect of increased regulation, there is less scope now than ever before for considering business as usual as a viable business option for the future.
The issue of poor build quality and low consumer satisfaction goes to the heart of our industry’s woes and cannot be addressed by digital and manufacturing innovation alone. Industry transformation fundamentally requires a rethink about the end user, competences and behaviours that will enable the MMC and digital agendas to flourish rather than be constrained.
This presentation will examine the state of play and the challenge ahead, including the critical task of educating the key parts of the built environment industry in outcome based thinking and value definitions as part of a wider integrated industrial strategy.