How to accelerate digital adoption in the built environment

In this industry insight-led session, GS1 UK reveals the key findings from new, independent research conducted with Barbour ABI, drawing on in-depth interviews with industry leaders and survey responses from over 400 construction organisations.

Attendees will gain a clear, evidence-based view of where digital adoption is succeeding, where progress is stalling, and why.

Grounded in real industry voices, the session will highlight practical opportunities to overcome persistent blockers and demonstrate how GS1 standards can support more connected, data-driven ways of working.

Attendees will leave with actionable insights to help accelerate digital adoption and drive real meaningful change across the construction sector.