Ben has spent over 10 years as Head of Sales at Elecosoft, where he has played a pivotal role in launching 4D planning and mobile solutions for the construction sector, collaborating closely with Tier One contractors and consultants to tackle project planning challenges.

Drawing on his engineering background, Ben aligns industry needs with technology innovation, regularly hosting webinars and roundtables to promote data-driven decision-making. He has bridged the gap between software development and practical requirements, ensuring products like Asta Powerproject’s enhanced BIM features reflect real user feedback from sector experts.

Ben’s leadership now guides Elecosoft’s commercial strategy and roadmap, keeping customer needs and industry trends central to ongoing product development and innovation. Through these activities, Ben has become a leading advocate for technology’s role in improving decision-making and delivering genuine impact in the construction industry.