Name: Jessa Tracy

Company: Global eTraining

Job Title: Director of Marketing

Biography

Jessa leads global marketing for Global eTraining, where she focuses on driving technology adoption and workforce readiness across the AECO and manufacturing industries.

Her work centres on helping organisations close digital skills gaps through AI-powered training that enables faster learning, stronger retention, and measurable performance outcomes. She supports initiatives that transform company and project data into scalable, workflow-driven learning experiences, delivered through platforms that integrate seamlessly with existing systems and evolve alongside business needs.

With a Master’s degree in English and a background in copywriting, content strategy, and project management, Jessa brings a strong ability to translate complex technical concepts into clear, compelling narratives that resonate with industry leaders.
She is passionate about the role of storytelling, collaboration, and continuous learning in driving meaningful growth and lasting change.