John Ruda is VP of Sales at Oculo, where he leads commercial strategy and client engagement across the UK and international construction markets. With deep experience in digital transformation and technology adoption within built environment organisations, John champions the use of structured progress tracking and project intelligence to improve visibility, reduce risk, and support better decision-making. He works closely with contractors and developers to align operational workflows with emerging digital capabilities, helping teams unlock value from frontline data through thoughtful implementation and consistent adoption.