Chairman and founder of the Soluis Group and Sublime, Sublime
Since 2000 Martin McDonnell has built a group of successful businesses that deliver best in class 3D visualisation and interactive digital presentation. His vision to connect the latest digital technology platforms to the needs of different market sectors has led his businesses to be amongst the earliest innovators in bringing the benefits of augmented and virtual reality to the world of work including sectors such as design, construction, manufacturing and healthcare. This drive has led his business Sublime to recently win one of only three inaugural Higgs EDGE awards as well as securing nearly £2m in Innovate UK funding for Sublime led projects. Soluis previously won Innovate UK’s IC Tomorrow competition to develop an onsite augmented reality (AR) solution for Crossrail. Martin is now pioneering, and a recognised thought leader, in the development of shared immersive solutions for business and advanced AR assisted tools that will transform the world of work.