Name: Sasha Reed

Company: Procore

Job Title: Senior Director, Industry Transformation

Biography

With more than two decades of experience in construction and technology, Sasha Reed is known for her ability to facilitate insightful conversations. Her work centres on developing human-centric approaches to solving complex construction business challenges. By curating dynamic discussions that challenge conventional thinking and promote organisational change, she identifies proven strategies for scalable growth, guided by today’s most innovative industry leaders.

As a global leader in construction and technology, she co-founded the Construction Progress Coalition, served on the National Building Museum board, and received the 2023 Excellence in Technology Award from the US Minority Contracts Association.

Bringing conversations and insights to a global audience, she co-hosts the Procore Podcast, “The Power of Construction”. Learn more about her co-founder journey with the Construction Progress Coalition in the mini-documentary, “The Power of Standards” by The B1M.